在媒体技术越发发达的广告行业,平面和出版类的广告依旧在发挥着不可替代的作用。我们看看 2016 戛纳创意节上获得金奖的平面 & 出版作品吧。
CHOCOLATE/MINT/STRAWBERRY
Client: FREDDO
Agency: Y&R SÃO PAULO
Title: I AM AMERICAN/I AM BRITISH/I AM FRENCH/I AM GERMAN/I AM SOUTHA FRICAN
Client: PASSOP
Agency: VML Johannesburg
Title: OFFICE/LADY/MAN
Client: DUTCH MILL CO.
Agency: MONDAY Bangkok
Title: CHARLES/ANGELA/DALAI/FRANCIS
Client: GETTY IMAGES
Agency: ALMAPBBDO São Paulo
Title: BED/LAMP/TABLE/NIGHTSTAND
Client: IKEA - SAUDI ARABIA
Agency: MEMAC OGILVY Dubai
Title: SEARCH HISTORY/BRIDESMAID/VACATION/VALENTINE'S DAY
Client: INTERFLORA
Agency: TAPSA | Y&R Madrid
Title: COLORFUL/FUTURE/BLACK&WHITE
Client: LEICA GALLERY SÃO PAULO
Agency: F/NAZCA SAATCHI & SAATCHI São Paulo
Title: GATSBY/GULLIVER/SCARLET
Client: PENGUIN COMPANHIA DAS LETRAS
Agency: Y&R SÃO PAULO
Title: PARADISE HILL
Client: IT'S NOT OK
Agency: FCB NEW ZEALAND