此报告非 SocialBeta 出品,发布为传递更多资讯。图片经出品方授权发布。
社交趋势观察报告是袤则咨询自 2020 年以来开启的一项长期研究,今年已是第 5 个年头。
报告呈现了我们经历的热点文化事件,以及诸多文化现象背后的大众情绪、社会心态及价值观、社会结构变化等宏观因素的变化。
这些是变革时代的注脚。从商业角度,它们既是商业创新的宝贵来源,也是商业模式变化的颠覆型力量。
今天无论是品牌人、创意人、产品人、投资人也许都有必要关注社交领域发生的这些变化,从社会心态、价值观演变层面把握最新趋势,并将这些洞察融入到我们的业务策略之中。
以下是报告全文,欢迎将它转发给更多需要这些 idea 的人。
PDF 版本可扫描海报二维码或通过下方链接获得。
2024 年趋势报告腾讯文档下载地址
2020-2024 五年报告合辑百度网盘下载地址 提取码: 5tfu
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