【上海招聘】DT 时代下的大数据市场研究经理、大客户经理、商业数据分析师,MarcPoint 等你来战!

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【上海招聘】DT 时代下的大数据市场研究经理、大客户经理、商业数据分析师,MarcPoint 等你来战!

独角招聘 | 2016-01-27 11:36

公司介绍:

MarcPoint-上海宏原信息科技有限公司,是由来自大数据研究、机器学习学术界的学者,和拥有长期营销行业实践经验的营销高管组成的跨界团队。我们结合机器学习的技术和理念以及营销实践经验,从营销问题出发,通过连接跨平台的数据,致力于提升营销智能化的水平,帮助品牌找对人、说对话、在合适的时间合适的点沟通,提升品牌企业在 DT 时代的竞争力。

2015 年 3 月,我们完成了近千万天使轮融资;7 月,顺利晋级上海市创新创业大赛总决赛,荣获市级、区级创新资金;10 月,成功晋级第四届全国创新创业大赛(互联网与移动互联网)行业赛,荣获企业优胜。

这是市场研究洞察和客户投放管理的未来,也是我们宏原信息科技能提供的,更是你能成为客户和行业追捧的专业指导的机会!

公司福利&文化:

1. 弹性工作,不打卡

2. 零食饮料,不定期聚餐、Beer Time,想嗨就嗨

3. 学习氛围浓厚,鼓励各抒己见的激烈讨论

2016 年,又将是一个新的开始,同样,我们还在寻找:

1. 大数据市场研究经理

2. 大客户经理

3. 商业数据分析师

求职传送门:

公司网址:http://www.marcpoint.com/

官方微博:@MarcPoint 宏原科技

工作地址:上海市徐汇区桂平路 481 号 15 幢 6B7-6B8

HR 联系方式:021-64876004-805

简历投递:hr@marcpoint.com邮件标题请注明 SocialBeta 读者+城市+企业+应聘岗位,如:SocialBeta 读者 xxx 应聘-上海-宏原-大数据市场研究经理,并请抄送 jobs@socialbeta.com)

一、大数据市场研究经理 1 名

这是大数据时代下,将市场研究洞察和营销结果连接的机会!

市场研究不再是一份报告,而是能转化到直接达成结果的行动机会和方案

数据不再局限于采样问卷,而来源于全方位、多维、真实、实时的原消费者表达和行为

分析不仅是低维而且是高维,不仅是品牌而且是背后的人

洞察的人可被追溯和预测

Responsibilities:

- Play a leading role in driving internal team to serve clients to meet their data mining objective

- Understand the needs of clients in exploring consumer insights from unstructured data

- Coordinate data team and analysis team to develop effective data mining plan to meet the needs of clients

- Prepare data mining report with sound rationales and clear marketing indications

- Liaise with clients to keep the client updated with project status and adjust work plans according to the feedback of the client

- Participate into data mining model development with data team to ensure the data mining model to serve specific business purpose

- Optimize the work flow from data collection to insight generation to increase the quality and efficiency

Qualifications:

- 5+ years of marketing research or data analysis experience with strong analytical thinking; Master degree will be plus;

- Good understanding of the concept, framework and application of data mining, statistics, machine learning and natural language processing

- Effective project management

- Passionate, self-motivating and willing to take challenges to explore unknown area

- Strong belief in the value and future of big data in marketing industry

- Open-minded and fast learning

- Team player with strong initiative and communication skills

- Excellent presentation skills

- Fluent oral and written English

二、大客户经理 1 名

这是大数据时代下优越的客户投放管理的机会!

媒体投放不仅服务品牌建设,而且能促进销售目标达成

投放策划应当指导产品品类选择,应当界定可被转化的竞品受众

投放计划就该年度规划,按约定效果目标的达成适时优化

触达人群不该是 TA,而是「会买」的人

创意设计应源于目标受众的关注热点

职位要求:

1. 有 2-4 年数字营销公司、广告公司数字营销媒介策划或客户服务工作经验;

2. 对数字敏感,踏实,重视细节,逻辑能力与学习能力强;

3. 具有较强的沟通与表达能力,团队协作能力,能在压力下保证工作效率;

4. 善于从数据中发现规律,有较强的总结概括能力;

5. 熟练使用 MS Office 办公软件,尤其是 Excel 和 PPT;

6. CET4 及以上,具备良好的英语口语和写作能力

三、商业数据分析师 2 名

Responsibilities:

- Understand the needs of clients in exploring consumer insights from unstructured data

- Coordinate data team and analysis team to develop effective data mining plan to meet the needs of clients

- Prepare data mining report with sound rationales and clear marketing indications

- Participate into data mining model development with data team to ensure the data mining model to serve specific business purpose

- Optimize the work flow from data collection to insight generation to increase the quality and efficiency

Qualifications:

- Strong analytical thinking, preferably with master degree in statistics/computer science/information management

- Good understanding of the concept, framework and application of data mining, statistics, machine learning and natural language processing

- Passionate and willing to take challenges to explore unknown area

- Strong belief in the value and future of big data in marketing industry

- Open-minded and fast learning

- Team player with strong initiative and communication skills

精彩尽在宏原

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