此外,Burberry 还邀请到「W 野狗艺术舱·坨比」以品牌新季设计为灵感,制作《跨越爱的八芒星》创意动画。该逐帧动画以可爱稚嫩的简笔画形式讲述了一个古老传说,相传人们以格纹边界互相隔离守护自身,而「爱」是能融化边界的一大要素,「爱之八芒星」由此被召唤,其八个角分别对应了勇气、浪漫、理解、愉悦、赤诚、探索、珍惜、信任,八大真爱品质。人们构筑格纹,却又因为爱而跨越边界相互厮守。最终,动画以牛郎织女的故事结尾,揭示爱的尽头实为自由,呼吁人们自由去爱。
Burberry 赋予经典的八芒星新的象征以诠释真爱真谛,更将产品的格纹元素融入神话叙述,在阐述爱情寓言的同时让品牌特性及品牌理念越发深入人心。[SocialBeta]
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