近日宜家西班牙投放了一支简单温馨的广告片，以家为第一人称出发，把在这个特殊时期想对你说的话，都说了出来：

Hello, I'm your house.

Your home.

<section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">I'm still the place where your children have grown up,</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">where you have celebrated good news and taken refuge from the bad.</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">I'm the place where you can be yourself.</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Do you remember when we first met?</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Come on.</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Feel me.</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Smell me.</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Enjoy me.</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">We can turn everything aroud.</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">Maybe this is the time to rearrange the furniture,</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">or get our heads in order.</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">I am your home</section><section style="margin: 0px 32px; padding: 0px; max-width: 100%; letter-spacing: 0.544px; white-space: normal; text-size-adjust: auto; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;">and I'll be here for you, no matter what.</section>

仅有 30 秒的影片里穿插着多个剪辑画面，但以这段字幕衔接，变得更有故事感了。

一开始便是家的外观特写，告诉你这将是家的自述。家对于你来说是什么？它说是陪伴孩子长大的地方，是我们庆祝好消息的地方，也是你面对真实的自己的地方。随着画面切入房子内的场景，成长、独处等在家中的时光涌现，温柔地唤起对家的情感。

这段文案像一首诗，当「Feel me. Smell me. Enjoy me.」与配乐静静流淌，让无声的念白渐入佳境，平静之中也能感受到情绪的张力。不禁让人思考，我们与家的距离有多远多近，也许只差这一刻的用力感受。

疫情爆发以来，我们待在家的时间多了许多，不管是有父母的老家，还是冰冷的出租屋，都多感受了几分家的温存。所以作为家居品牌，宜家从品牌的角度呼唤这份这份信念，显得并不违和。

一句「We can turn everything aroud.」的信念，还有「I am your home and I'll be here for you, no matter what.」的坚定，没想到从特殊时期一直陪在我们身边的「家」的视角来看，格外亲切。

当然，宜家鼓励大家好好待在家的同时，也希望消费者能在这段时间好好选购家具，享受宅家布置的专属乐趣。比如宜家前段时间也入驻了天猫，让你宅家选购家居多了个选择。

疫情当前，我们仍需减少外出，趁机与家培养感情。同时，也希望奋战在抗疫前线的人们也能早日归家。