【上海招聘】来和 TBWA 一起拥抱世界

公司介绍：

TBWA\全球隶属于宏盟集团，是《财富》世界 500 强的市场营销服务公司，总部设于纽约。TBWA 是全球第六大广告代理公司。TBWA\大中华区位列TBWA\全球网络前五大，并在过去的三年中迅速成长。

「颠覆」理论为客户提供极具创意的解决方案，利用媒介艺术来引领品牌行为。TBWA\上海服务的客户包括阿迪达斯、苹果、麦当劳、米其林、保乐力加和 Lee 牛仔等。TBWA\上海于 2008 年凭借阿迪达斯奥运系列成为中国第一家赢得戛纳广告节金奖的广告公司，于 2009 年凭借麦当劳「见面吧」案例摘得艾菲金奖，并在去年凭借阿迪达斯「以姐妹之名，全倾全力」和麦当劳「愤怒的小鸟」整合营销案例再次赢得多座艾菲金奖。

TBWA旗下拥有不同专业领域的公司，包括：整合数字营销专家（Digital Arts Network）、通路行销专家（Integer）、品牌体验公共活动专家（Auditoire）、设计与制作专家（eg+）。

TBWA\Greater China creates Disruptive Ideas expressed through Media Arts for clients including adidas, Apple, McDonald’s, Michelin, Nissan, Pernod Ricard, Singapore Airlines, Standard Chartered Bank and Lee. TBWA won China’s first Gold at Cannes Lions in 2008 for the adidas Olympics campaign as well as a Gold Effie in 2009 for McDonald’s and in 2013 for adidas and McDonald’s. The Group also incorporates specialists in Digital (Digital Arts Network), Shopper Marketing (Integer), Events & Brand Experience (Auditoire), and Design & Production (eg+).

WHAT WE NEED FROM EVERYONE: 「EMBRACE A CONVERGED WORLD」

–We must do the things we think we cannot do. Adapt to change. Don’t be afraid to fail. Learn from mistakes.

–Explore new media and technology opportunities. Stop at nothing to be at the forefront of digital change.

–Be comfortable with and excited by an increasingly fragmented landscape where content and commerce live together

–We work best when we’re united. Collaborate across teams and departments. Build and maintain productive working relationships.

–We believe in a 「make great stuff」culture. Share energy and passion for creative work. Drive the agency’s culture.

–Be more human. Be authentic. Treat others the way you want to be treated.

公司地址： 上海市静安区胶州路 343 号

简历投递：amy.you@tbwa.com（邮件标题请注明 SocialBeta 读者+公司+城市名+应聘岗位，如：SocialBeta 读者 xxx 应聘-TBWA－上海－Account Director，并请抄送 jobs@socialbeta.com）

职位快速导航：

一、Account Director

二、Digital Account Director

三、Creative Director

四、Senior Digital Strategist

五、Senior Planner / Associate Planning Director

一、Account Director

JOB DESCRIPTION

Strategic mind and good communicator with the ability to understand and lead client dialogue.
Demonstrates strong passion for bringing good ideas and initiatives to life.
Motivate, coach, inspire, and support staff in the Agency team.
Execution and operations knowledge in TVC production (at least produced a couple of TVCs and understands the process and technical aspects).
Leadership on the campaign strategy, creative idea development, and execution with a day-to-day supervision on the process and delivery from the cross function team.

CREATIVE OUTPUT

Strategic thinker with local relevance and leadership for the client’s business.
Ensure that the cross function brand team provides value-added thinking with a holistic approach toward client assignments and integrated solutions.

CLIENT EXPOSURE

Form strong relationships with clients, ensuring their needs are being met and that they are receiving the appropriate level of service from your team.
Accountable for client relationships and satisfaction; builds strong rapport and trust and meets/exceeds client expectations.

COLLABORATION

Work closely with Account, Planning, Creative, and Producer Teams to deliver concepts in a creative, compelling, and convincing manner.

TEAM LEADERSHIP

Acts as an advisor and source of technical advice to team members.
Identify and develop each team member’s talents and provide appropriate learning opportunities and challenges for them to perform at peak level.
Provide training and career development for team members.
Be receptive and accessible to team members for guidance in problem-solving and coaching on all aspects of TBWA\Group\China and client’s business.

FINANCIAL MANAGEMENT

Manage all client projects within budget - via close collaboration with creative (on idea feasibility) and production (working with producer to control cost).

JOB REQUIREMENTS

Minimum 6+ years of management experience is preferred.
Working knowledge of ATL, BTL.
Experience in retail, food industry, and other fast and detail driven category is preferred. (majority of experience in FMCG is not preferred)
Bachelor's or Master's degree in Advertising or Marketing.
Strong understanding of Marketing principles and campaign execution essential.
Ability to drive strategic development of the brand/products and push things to the next level.
Proven ability to interact effectively with Clients.
Proven ability to lead, inspire, and motivate a team.
Ability to orchestrate others to take action/"go getter" type (Activator).
Ability to invest in others and derive satisfaction from teaching, mentoring, and/or coaching (Developer).
Out-going, confident, pro-active and keen interest in keeping up with latest trends.
A ‘can-do’ attitude, enjoy nightlife & social drinking
Having worked in China more than 2 years OR comes from a Chinese cultural background. (i.e. from HK, Taiwan, Singapore if not from China)
Fluent in reading/writing/speaking Mandarin and English.
Open-minded and ambitious with high integrity.

PERFORMANCE EXPECTATIONS

3 years

二、Digital Account Director

JOB DESCRIPTION

Oversee complex projects and relationships from the beginning to the end; interfacing with internal teams, Clients, and outside vendors.
Take the lead on several accounts; determine budgets and teams for each projects.
Propose clever ways to solve project challenges through planning and analysis, intelligent information design, and the use of the latest interactive technologies.

CREATIVE OUTPUT

Provide Client and team leadership and direction.
Produce original proposals on how to use advances interactive and integrated solutions to achieve the Client’s goals.
Responsible for strategic thinking for the Client’s business.
Lead Agency and Client teams through the strategic planning process.
Initiate in-depth reviews/analyses of Client’s business when needed; at least annually.
Catalyst for big idea generation and sell-in to Client.
Provide value-added thinking by taking a holistic approach on Client assignments and proactively offering integrated solutions.
Challenge the entire team to think proactively about improving the Client’s business results by identifying opportunities and presenting solutions.
Study consumer insights and trends and apply to the Client’s business.
Undertake effective research, tracking, and analysis to support marketing recommendations.
Assess the quality of the Client’s creative direction and redirect as appropriate.
Participate and contribute to new business activities as required.

CLIENT EXPOSURE

Build and maintain positive, strong, and long lasting Client relationships.
Maintain on-going communication with Clients regarding their level of satisfaction and Agency performance.
Oversee all internal and Client presentations to ensure that all are clearly communicating a compelling point-of-view with fact-based rational and benefits for Client buy-in; and meet Agency.com's standards of excellence.
Circulate information to keep GM well informed on Client business, Agency issues, and Client projects.

COLLABORATION

Foster teamwork and a constructive working environment.
Manage multiple internal departments for optimal productivity.
Establish great partnerships within all Agency departments.

TEAM LEADERSHIP

Examine and lead teams too stretch beyond the Clients' expectations on all projects.
Possess well-rounded and in-depth knowledge of all Agency resources and engage these resources at the right time.
Create/revamp processes when applicable for the Agency to meet/exceed Clients’ needs.
Inspire individuals to grow by providing learning opportunities and challenges.
Develop and direct the professional growth of your team with emphasis on leadership, strategic thinking, and general account management (creative briefing, assessment and managing the Client’s finances).
Help people with problem solving by being accessible and receptive.
Conduct performance conversations with the team.

FINANCIAL MANAGEMENT

Achieve and exceed financial targets without employing extra resources/increasing costs.
Monitor and manage account profitability.
Ensure that the Client’s financial processes are operating smoothly.
Supervise and ensure accuracy of the Client's fee and cost billing through consistent communication with the Finance Department.
Raise any financial issues to the Senior Finance Manager as required.
Ensure accurate recordkeeping of working time by all team members.

JOB REQUIREMENTS

Bachelor's or Master's degree in Advertising or Marketing.
5 years of relevant experience.
Strong understanding of Marketing principles and campaign execution essential.
Experience in CRM, online media planning, and search engine marketing desirable.
Comprehensive knowledge of Marketing communications planning, website development, web technologies at a level which instills confidence in others.
Proven managerial skills; personnel and financial (budget management; cost control, etc.)
Strong interpersonal skills and Client relationship building skills.
Solid verbal and written communication in English and Chinese.

三、Creative Director

JOB DESCRIPTION

CREATIVE OUTPUT

Effectively manage Creative Teams to produce original and usable concepts in response to creative briefs.
Persuasively pitch key creative concepts to clients and defend the rationale behind the thinking.
Review, judge, and refine work produced by Creative Teams.

CLIENT EXPOSURE

Develop client relationships to support delivery of creative works.

COLLABORATION

Work in partnership with all relevant Departments to ensure effective communication and management of teams' expectations.
Work with Account Teams to understand the clients’ brands and manage projects in a way that will support maximum delivery of the brand.

TEAM LEADERSHIP

Manage junior creative output to ensure consistency and quality of final creative product.
Train, inspire, and develop teams to anticipate and reflect changing needs of TBWA\Group\China and clients.
Prioritize workload within the Team Ensure to ensure demands are managed to meet client and internal expectations.

JOB REQUIREMENTS

An accomplished Associate Creative Director with total of 6+ years of experience in ATL, BTL, and/or the digital field (4A Agency experience is preferred),
Solid understanding of design principles and creative conceptualization skills,
Successful track record of managing diverse teams and proven leadership skills,
Very good communication and presentation skills,
Excellent written and oral English.
An open-mind, ambitious nature, and integrity.

PERFORMANCE EXPECTATIONS

See ANNUAL PERFORMANCE REVIEW for Creative Department.
3 years

四、Senior Digital Strategist

WHAT WILL YOU DO IN DAN

Plan and implement digital strategies across entire digital spectrum, from the web to social to mobile
Understand our client’s category, competitive set and their brand and business goals/objectives
Plan, prioritise and deploy an appropriate mix of communication strategies and tactics in the digital space to achieve client’s business objectives and present as a thorough proposal
Lead the development of insight driven digital strategies for new businesses
Uncover digital insights and provide thought leadership in best practice, macro and micro trends, behaviours and technologies
Create documentation to support and communicate digital strategies to internal teams and clients
Partner with Creative, Technology and Account Management to ensure successful project handoff
Review creative to ensure that project meets strategic objectives
Develop success metrics and provide guidance to achieve them
Act as digital evangelist with agency and client teams

SKILLS AND COMPETENCIES

Social media native and savvy in all things digital
5+ years experience in digital or integrated agency setting
Champion of social and digital landscape, audience behaviour in the China Market
Good understanding of technologies, trendings and how they play a role in the brand audience eco-system
Eloquent on data platforms and social listening methodology
Excellency in both oral and written communications skill (English and Mandarin)
Highly self-motivated and self-driven
Appreciate the agility and fast pace in the digital creation process
Experience in team leadership
Familiarity with SEO/SEM strategies is a plus

REPORTS TO

Chief Strategic Director, DAN\ Shanghai
Head of Digital, DAN\ Shanghai

五、Senior Planner / Associate Planning Director

WHAT WE NEED FROM YOU: Strategic management of account/s in an independent, autonomous manner

Lead day-day strategic initiatives and discussions with the clients, creative and account teams.
Build relationships with clients to ensure we are seen as a strategic partners and brand guardians.
Partner with creative and brand leaders to lead the strategic process through brief generation, research design, implementation and analysis, intelligence support, etc.
Contribute to 「intellectual property」 of agency through documenting and sharing specific projects and initiatives.
Be restless, curious and open-minded. Bring in new perspectives, methodologies and partners to help us better understand our brands’ and our audiences’ worlds.

FUNDAMENTALS

Research:

Effectively manage all research relating to the audience, brand and media channels.
Understand the audience, the brand and new media opportunities better than anyone else.
Monitor cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions, using a variety of market and research data.
Able to turn research data and insights into compelling stories
Develop innovative ways to research the brand, category, culture and audience
Knowledgeable with marketing terminology, common KPIs, consumer purchase funnels, and navigation within a Fortune 500/blue chip company environment

Brand/ Relationship:

Help create and steward the belief and behavior of the brand
Have a strong understanding of the brand positioning and ensure that key stakeholders including creative teams, account teams, and even clients have just as strong an understanding.
Establish good relations with creatives, brand leaders, media partners, and clients, as well as planners on other accounts.
Strong team player whose opinion is valued and respected by creatives and brand leaders at the agency, and by clients in both the marketing and research areas

Creative Briefs:

Craft inspiring briefs and briefings to lead creative to the unique and breakthrough solutions
Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively.

Communication/Presentations:

Compelling presenter and genius story-teller
Asker of sharp questions. Ability to field questions, comments and criticisms concisely and productively
Effectively communicate their ideas, POVs, and strategies to clients and the team
Good eye for detail and strong grammar skills, business writing skills
Coherent and clear written and verbal presentation skills
Unflappable when things get tricky

Effectiveness:

Be clear about the objectives and KPIs for all work we do for clients
Analyze and interpret customer response in order to evaluate the effectiveness of work
Create and maintain a dynamic model for how the work we do has an impact in the marketplace
Use effectiveness to continually improve output

Digital:

Understand social and digital ecosystem; how consumers use each platform and how a brand should participate in an authentic way
Navigate digital analytics and help us tell more persuasive stories with the facts

QUALIFICATIONS:

5+ years experience in advertising, marketing or related field demonstrating creative work or qualitative research and/or equivalent combination of education and experience required
Evidence of success in developing brands and delivering them to market
Excellent interpersonal, organization and written communication skills.
Proven leadership abilities
Power-user skills in Excel, PowerPoint, Word, and Keynote
Familiarity with wide range of research and intelligence sources
BA/BS or Masters degree