【上海招聘】阳狮媒体找互动营销总监、策划经理、电商经理等人才

公司简介:

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449, and supported by its digital-first, data-driven.
Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.
Twitter: @PublicisMedia

我们在寻找：

上海

Digital Director 互动营销总监
Digital Manager 互动营销策划经理（creative background）
Digital Manager 互动营销策划经理
Senior SEM Manager 高级 SEM 经理
EC Manager 电商经理
Research & Insight Manager 调研和洞察经理
Data Solution Manager 数据与解决方案经理
Programmatic Manager 程序化购买经理

工作地点：上海

简历请投：

上海请投：hr.sh@publicismedia.com

（邮件标题请注明 SocialBeta 读者+应聘城市+公司名+应聘岗位，如：SocialBeta 读者 xxx 应聘-上海-阳狮媒体-媒介经理）

一、Digital Director互动营销总监

Key Responsibilities

The potential scope digital services is wide and can be further broadened, strategy and daily work
Demonstrate ability to manage and coach Digital Planning teams on personal and work issues
Responsibility as well coordinate and drive Online video, search and other digital specialists

KPI’s / Vision of success

KPI Delivery (forecast and delivery)
Increase in client satisfaction on all Digital related items
Increased billings and services
Unit/Business Leaders Feedback
Staff retention, turnover rate, general moral

Competencies

Minimum 8 years media and/or digital in 4As agency experience
Understand of performance based digital touchpoints
Deep understand digital trends and KIP setting up .Strong data capability
Superior digital planning skills.
Good media relationship
Good experience in independent major international client leading
Experience in managing a team
Bachelor or College degree, Good English / Chinese Communication

二、Digital Planning Manager (Creative Background) 互动营销策划经理

Job Description

Actually, this team is a integration marketing team, we do not only digital media, but also mass media, and even the branding, creative and BTL… so this position will be the key person in this team, he will meet challenge from branding level, so within creative background will be preferred for this role. Creative and innovation thinking is very solid requirement for this position.

Reporting Of The Role

This Role reports to this team head, business director

Responsibilities Of The Role

Keep knowledge at the forefront of current and future industry thinking, especially the auto, artificial intelligence, and internet plus
Provide insightful and comprehensive digital communication solutions
Confidently present and participate in client meetings in English and Mandarin, both having and articulating a clear POV
Prioritize tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute tasks like reporting: campaign launch, campaign end, monthly & weekly with high quality and consistency
Support the business director by delivering quality output in a timely manner and acting as a mentor to junior employees
Continuously work with the team to arrive at the best process/systems for managing their business, for example, specialist teams/buying dept to promote clients’ interests with strategically important media owners

Requirements Of The Role

Basic Skills

Solid understanding across all ‘paid for’ digital channels (SEM, Affiliates, Display & Programmatic, Partnerships, Paid Social, VOD, Mobile etc.)
Understanding of owned channel management
Experienced at both performance and brand digital planning and execution
Exposure to and understanding of offline media channels and planning and how to integrate digital into the overall media mix
4-5 year+ media agency experience

三、Digital Planning (Assistant) Manager for Heineken Team 互动营销策划经理

Job Description

As a Digital Media Planning Manager you will be responsible for planning, buying and executing digital media campaigns for the #1 creative alcohol brand in the world. This is one of the most exciting digital media jobs in the industry, an opportunity to bake digital into the heart of the client’s media planning, work on big scale innovations and media first initiatives.

Responsibilities Of The Role

Keep knowledge at the forefront of current and future industry thinking
Provide insightful and comprehensive digital communication solutions
Confidently present and participate in client meetings in English and Mandarin, both having and articulating a clear POV
Prioritize tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute tasks like reporting: campaign launch, campaign end, monthly & weekly with high quality and consistency
Support the Director by delivering quality output in a timely manner and acting as a mentor to junior employees
Continuously work with the team to arrive at the best process/systems for managing their business, for example, specialist teams/buying dept to promote clients’ interests with strategically important media owners

Requirements Of The Role

Basic Skills

Solid understanding across all ‘paid for’ digital channels (SEM, Affiliates, Display & Programmatic, Partnerships, Paid Social, VOD, Mobile etc.)
Understanding of owned channel management
Experienced at both performance and brand digital planning and execution
Exposure to and understanding of offline media channels and planning and how to integrate digital into the overall media mix
4-5 year+ media agency experience
Excellent verbal/written English communication skills

Personal Specification

Solid communication skills across all levels – internal and external
Numerate and analytical
Project management experience
Planned and organised – attention to detail
Commercial experience
Strategic thinking
Strong interpersonal and presentation skills
Creative and innovative thinking
Client relationship management

四、Senior SEM Manager 高级SEM经理

Key Responsibilities

Support team to provide best technology + strategy service to clients:

Strategies and recommendations for 3 Brands : (HIGH QUALITY E Commerce THINKING, New brand launching, also a digital planning thinking and all the tools to build / develop a brand using Performance Marketing
Finance, Corporate Reporting and Process: fully understand the whole process between client and agency internally, make sure all accounts are safe from the process perspectives.
Client Satisfaction : Client close management – Improvement of client Perception and relationship Building with identified KEY People is fully part of your mission.
Data Efficiency – to quick learn about existing data products (i.e. Intent lab, benchtools) with Seniors Leaders - Knowledge transmission – data product think to improve team’s efficiency – modeling thinking and managementsFully participate in the ONE TEAM ONE DREAM Project by leading a company mission your self (Will be defined later with other Performics leaders and your Workflow reality – Especially the first months when you will take the role.

Qualifications

Strong knowledge of SEM with at least 5 years experience on agency side.
Baidu certification.
Strong communication skills.
Ability to formulate strategy and plan in English.
Knowledge of SEO and programmatic strategy is an added value

五、EC Manager 电商经理

Key Responsibilities

• 与客户及合作公司进行项目对接

• 品牌电商渠道（天猫、京东平台）年度营销策略制定及月度营销方案、个案产品营销方案制定

• 品牌电商预算评估及分配

• 负责品牌营销数据分析、总结及汇报

• 日常运营建议

Qualifications

• 全日制本科以上学历

• 4年以上电商营销推广或者电商运营经验，熟悉电商营销工具及营销方式；

• 优秀的沟通能力及表达能力

• 良好的逻辑思维能力、能够快速把我客户需求，并提出有针对性有建设性的解决方案

• 优秀的PPT/excel 能力

• 对广告创意有一定了解。

• 优秀的英语能力。

六、Research & Insight Manager 调研和洞察经理

The Research Manager will be responsible for managing the syndicated data and research business (Ad-hoc research) for Publicis Media Shanghai, driving usage and application across agency brands and clients. This will include defining the research approach – scope, process, deliverables for business, marketing and media objectives. Support and enable brand teams to sell-through research services and deliver research projects.

The Research Manager is responsible for embedding analytics across Publicis Media clients’ portfolio. The job scope will include support analytics projects end-to-end, apart from working with client teams and external analytic partners to successfully establish research in China. The Research manager will also be responsible for delivering training to agency teams on application of research.

The Research Manager should have exposure and understanding of general data availability for China market to suggest and enable any external overlays (such as geo-demographic systems or household data), market research (quantitative or qualitative research) coupled with new methods of capturing such data to strengthen any analytical solution. Understanding of marketing (and media industries) is desirable.

Key Responsibilities

•Embed and support Publicis Media research proposition to key client teams

•Develop research (business, consumer insights, marketing planning and effectiveness testing) framework to support strategic overview

•Lead and steer customized research projects with client and team

•Serve as primary resource for media and research syndications and planning tools

•Conducting training to staff and organization

Competencies

•A strong understanding of marketing and media research

•Experience with statistics and competence in the use of packages to create statistical models combined with astuteness on leveraging available data is required

•Familiarity with online data management and optimization solutions an advantage

七、Data Solution Manager 数据与解决方案经理

The Publicis Media Data Solution team focuses on building data and technology-driven advertising solutions for groupe agencies and advertisers. We are focused on empowering Publicis Media Data Technology & Innovation Practice with Audience on Demand (AOD) and other advertising solutions. You will work cross-functionally, gain broad exposure to a range of data insights and programmatic products, and will interact daily with clients, internal and external stakeholders to facilitate product growth.

Key Responsibilities

•To support sales of enterprise data solutions, conduct needs assessment and proposal drafting and presentation;

•To oversee operations of enterprise platforms from insight delivery to media activation;

•To facilitate application of data products within agency clients and support groupe pitches;

•To work cross-functionally(operation, product design, technology and partners) to ensure solution offerings tap into the needs of our clients and the market;

•To support ad hoc data insight projects from project design, partner selection, data testing to reporting

Qualifications

•3-4 years minimum working experience;

•Industry experience working in digital/programmatic advertising and big data is preferred

•High degree of enthusiasm for data and technology

•A team player with a result-driven mindset

•Able to work under pressure

•Excellent oral and written skills in English.

•A background in technology will be a plus.