[meme]68岁古典文学教授滑板上班成网络红人

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[meme]68岁古典文学教授滑板上班成网络红人

SocialBeta | 2012-04-08 11:19
Tom Winter, 68岁,内布拉斯加大学的一名古典文学教授,最近却成为了网络红人,因为他的一张踏着滑板滑行,手提公文包的照片走红,这张照片在上周四成为Reddit上的头条新闻。Tom Winter直到他的照片上了Reddit头条,被他的学生认出后才知道自己成了网络红人。 他还发现有网络上有很多由此照片延伸创造的各种各样的照片。 meme的含义:以下来自百度百科
所谓meme是一种流行的、以衍生方式复制传播的互联网文化基因,meme最初诞生时候具有匿名作者、较低娱乐性的特征,曾经风靡网络的绿豆蛙和兔斯基等卡通形象及其衍生作品,都可视作国内互联网米姆现象的萌芽。 meme这个词最初源自英国著名科学家Richard Dawkins所著的《自私的基因》(The Selfish Gene)一书,其含义是指“在诸如语言、观念、信仰、行为方式等的传递过程中与基因在生物进化过程中所起的作用相类似的那个东西。” 为了读上去与gene一词相似,道金斯去掉希腊字根mimeme(原意是模仿的意思)的词头mi,把它变为meme,这样的改变还很容易使人“联想到跟英文的“记忆”(memory)一词有关,或是联想到法文的“同样”或“自己”(meme)一词。” 现今meme一词已得到广泛的传播,并被收录到《牛津英语词典》中。根据《牛津英语词典》,meme被定义为:“文化的基本单位,通过非遗传的方式,特别是模仿而得到传递。” 因此,Meme的涵义主要可以通过两个方面来理解:meme是复制因子;模仿是meme的主要传递方式。道金斯认为,“任何一个事物要构成一种复制因子必须具备遗传、变异和选择三个特征。” 而在他看来,meme完全具备这三个特征。meme具有遗传性——meme传播的过程就是meme遗传的过程。如某种宗教信仰传播时,宗教信仰作为meme,不断地在信仰者身上遗传;meme具有变异性——meme的传递过程并非都是完善的,如人们在转述一个事件时,或许会添加一些细节,或许会删减一些内容;meme具有选择性——meme的传播能力是不同的,某些meme更易于被传递,另一些meme则从来得不到传播。如我们学唱歌曲时经常会发现,有些歌曲比较容易记忆,并能很快传播,有些歌曲则很少被传唱。meme具有遗传、变异和选择这三个特征,它是一种复制因子。
下面是一些古语滑板老教授的meme照片:
  "Got his B.A. in being B.A"
"Ah, well whoever made this like using B.A." Winter said. "My daughter had to assure me that badass is good thing." Image via Quick Meme.

"If you don't attend lectures, heel flip"
Professor Winter erupts into laughter when he reads this meme then says, "Like!" Image via Quick Meme.

"No test today, board meeting"
"That is pretty good," Winter said. "I was on the board of the Great Plains Trail Network and I had two terms on the board of my church." Image via Reddit.

"Sorry Jay-Z, he invented swag"
"I haven't been current with contemporary music. I think I have heard of the name Jay-Z," Winter said. "I don't know what swag means." Image via Quick Meme.

"Has a Ph.D in righteousness"
"Kids have their own meaning for righteous," Winter said. Image via Reddit.

"Gives class a pop quiz to find out who the posers are"
"Thumbs down on that one," Winter said. Image via Quick Meme.

"This skateboard isn't the only board I'm on"
"That's true," Winter said. "Although, is there another meaning for board?" Image via Quick Meme.

"Too old to dance, just grinds"
"When I stop dancing they will carry me out in a bag," Winter said. "I love to dance. Life-long skaters got good feet. Frankly, I'm good at dancing." Image via Quick Meme.

"Stephen Hawking by day, Tony Hawk by night"
"I would have stated it the other way around. Tony Hawk by day, Hawking by night," Winter said. Image via Quick Meme.
标签: 社会化媒体  meme  病毒传播  趣闻 

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