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墨鱼茄汁饭

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【社交生活】可口可乐和百事可乐交换了 Logo 颜色,你看着还习惯吗?

墨鱼茄汁饭 | 2015-08-29 13:30

拥有一个让人过目不忘的 Logo 也许是品牌自我营销的第一步,这就和品牌得先取个好名字是一个道理,都关乎第一印象这回事儿。Logo 的颜色很大程度上也能决定用户对品牌第一印象是否有好感,绝大多数品牌在设计 Logo 的颜色时都会采用相似的颜色策略。最常见的就是在设计 Logo 时使用两种颜色:比如可口可乐经典的红白;耐克和苹果也是。此外,蓝、黄、红这三种颜色也是很多公司经常使用的颜色。不过,你是否想过 Logo 的颜色对品牌对造成怎样的影响?

延伸阅读:【信息图】全球最受欢迎50大企业的品牌 Logo 有哪些共同点?

最近巴西一名设计师 Paula Rúpolo 做了一个有趣的小实验:他把22个品牌的 Logo 颜色与品牌竞争对手的颜色换了下,她发现像唐恩都乐( Dunkin Donuts )或者雪碧这样的品牌本身就是靠其颜色吸引受众的品牌更换颜色后并不那么讨人喜欢了,而像亚马逊这样本身 Logo 就没有颜色的品牌而言,加了颜色给人一种意想不到的惊喜。不过如果麦当劳的大大的黄色“M”不再是黄色,可口可乐的经典红也不再是红色,消费者们是否能接受呢?

让我们一起来看看:

TBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tips

 

TBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tips

TBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tips

参考链接http://www.printsome.com/blog/2013/the-brand-colour-swap-graphic-design/

标签: 社交生活  Logo  Paula-Rúpolo  视觉化 

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