【资讯】2018 ONE SHOW 国际创意奖获奖作品公布
  SocialBeta ·  2018-05-16

纽约,5 月 9 日和 11 日,由 The One Club (www.oneclub.org)举办的第 45 届 One Show 国际创意奖颁奖典礼在在纽约潮流圣地 Cipriani Wall Street 落幕。

今年 One Show 共收到来自全球 73 个国家 19,823 件投奖作品,两晚的颁奖典礼上共颁出 596 座铅笔奖,McCann New York 为 State Street Global Advisors 创作的作品「Fearless Girl」获得全场大奖,该作品同时获得今年 One Show 为嘉奖本年度最具品牌价值的作品而设立的奖项 CMO 铅笔奖。

大中华区的投奖机构共收获 14 座铅笔奖项,以及 19 件佳作奖,其中 Cheil Worldwide/ Hong Kong 凭作品「BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER」获得户外广告类 4 项铅笔奖。 

担任两场 One Show 颁奖典礼的主持人分别是著名电视节目The Chris Gethard Show的主持人兼喜剧演员的 Chris Gethard ,以及艾美奖 CNN 获奖节目United Shades of America With W. Kamau Bell的执行制片人 W. Kamau Bell。

全场大奖 BEST OF SHOW

(点击作品名浏览作品视频)

fearless-girl

Agency:McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware

Client:State Street Global Advisors

大中华区获奖作品 CHINA WINNERS

(点击作品名浏览作品视频)

Nike Badge of Honor

Agency:Wieden + Kennedy Shanghai / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo

Client:Nike China

Discipline:Design | C20: Collateral Items - Single or Series

Awards:Silver

Butty&Belly

Agency:Cheil Greater China / Beijing

Client:RC PHARMA

Discipline:Moving Image Craft | J10: Campaign (Silver)

Health, Wellness & Pharma | X11: Short Form(Bronze)

Penguin Frozen Storybook

Agency:TBWA\Shanghai / Shanghai

Client:Penguin Books

Discipline:Design | C19: Booklets, Brochures, & Product Catalogues

Awards:Bronze

Graphic Design in China 2017

Agency:T-Change Design Co.,Ltd / Nanjing

Client:Shenzhen Graphic Design Association

Discipline:Design | C08: Book Interior

Awards:Bronze

The Brass Instruments Band

Agency:The Nine / Shanghai

Client:Hengzheng Dental

Discipline:Design | C35: Illustration - Single or Series

Awards:Bronze

My Sole Story

Agency:AKQA SHANGHAI / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur

Client:Nike Greater China

Discipline:UX / UI | S09: Dynamic Data Visualization

Awards:Silver

BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER

Agency:Cheil Worldwide, Hong Kong / Hong Kong + Illusion / Bangkok

Client:JBL

Discipline:Print & Outdoor

Awards:

K02: Newspaper - Campaign (Silver)

K07: Posters - Campaign (Silver)

K04: Magazine - Campaign (Bronze)

K20: Illustration - Single or Campaign (Bronze)

MyRealCareerLine

Agency:J. Walter Thompson Hong Kong / Hong Kong

Client:The Women's Foundation Limited

Discipline:Social Influencer Marketing | P02: Multi-Channel

Awards:Bronze

ChopChop1.0_DynamicCow

Agency:Amber China / Shanghai

Client:ASD Ammeloo Chef's Edition Knife series

Discipline:Print & Outdoor | K20: Illustration - Single or Campaign

Awards:Silver

ChopChop1.0_AtomicBombPig

Agency:Amber China / Shanghai

Client:ASD Ammeloo Chef's Edition Knife series

Discipline:Print & Outdoor | K20: Illustration - Single or Campaign

Awards:Silver

类目最佳奖 BEST OF DISCIPLINE

(点击作品浏览作品视频)

Branded Entertainment: MRM//McCann, Madrid「Beyond Money」for Banco Santander.

Design: Wieden+Kennedy Amsterdam with New Amsterdam and Mindshare, all Amsterdam, 「The Lioness Crest」 for Nike .

Direct Marketing: McCann New York with Visbal Sculpture, Inc., Lewes, Delaware and Traction Creative, New York「Fearless Girl」for State Street Global Advisors.

Health, Wellness & Pharma: McCann Worldgroup India, Mumbai with McCann Health, Delhi, both India, and McCann Health Global, Washington, DC, 「Immunity Charm」for Ministry of Public Health, Afghanistan .

Intellectual Property: Colenso BBDO, Auckland, New Zealand 「Pedigree Selfie STIX Clip」 for Mars .

Moving Image Craft: MPC, London and Los Angeles with MJZ, Los Angeles and Leo Burnett, Chicago 「Samsung, Ostrich」for Samsung.

Public Relations:  Clemenger BBDO, Melbourne, Australia 「Give Registry」for Myer .

 Responsive Environments: TBWA\Hakuhodo Inc. with Tohokushinsha Film Corporation, both Tokyo, 「Green Light Run」for adidas Japan .

Cross-Platform: DAVID, Miami 「Google Home of The Whopper」 for Burger King.

Film: Saatchi & Saatchi, New York 「It’s a Tide Ad」for Procter & Gamble - Tide.

Interactive: Ogilvy & Mather Polska, Warsaw 「To The Last Tree Standing」for Greenpeace Poland.

Mobile: Colenso BBDO, Auckland 「Pedigree Selfie STIX」 for Mars.

Radio: Fitzco//McCann, Atlanta with Casanova//McCann, New York 「Share a Coke 1,000 Name Celebration」 for Coca-Cola.

Social Influencer Marketing: R/GA, New York 「Ask For A Raise」 for The Muse, Ladies Get Paid, PayScale, Reply.ai.

Social Media: AMV BBDOwith LADbible, both London, Trash Isles for LADbible and Plastic Ocean.

UX/UI: Droga5, New York with PHD, New York and Resn, Wellington Did You Mean MailChimp? for MailChimp.

Print & Outdoor: DAVID, Miami 「Burning Stores」for Burger King.

特别奖项 SPECIAL  AWARDS

  • Global Agency of the Year 全球年度最佳代理公司: BBDO New York

  • Network of the Year 年度最佳公司网络: BBDO Worldwide

  • Independent Agency of the Year 年度最佳独立代理公司: Droga5

  • Production Company of the Year 年度最佳制作公司: The Mill

  • Client of the Year 年度最佳客户: Burger King

  • Holding Company of the Year 年度最佳集团公司: Omnicom Group

评选基于该公司本年度的作品的获奖数量,浏览排名详情请至:http://www.oneclub.org/awards/theoneshow/-archive/agency/.

Penta Pencil: 为褒奖代理公司与客户超过五年以上的无间合作与良好沟通设立的 Penta Pencil 分别颁给了 BBDO/ New York, AMV BBDO/ London,Clemenger BBDO/ Melboume, Imapct BBDO/ Dubai  联合服务的品牌 Mars Chocolate North America-Snickers,以及DAVID/ Miami 与其服务的品牌 Burger King。

Green Pencil 绿铅笔奖:这一为最具环保意识的创意作品设立的奖项,由 AMVBBDO / London + LADbible / London 为 LADbible & Plastic Ocean 创作的「Trash Isles」获得。

CMO Pencil CMO 铅笔奖:本年度最具品牌影响力奖项,由 McCann New York 为 State Street Global Advisors 创作的「Fearless Girl」获得。

CMO Pencil 是今年 One Show 新设立的奖项,由 10 位全球顶尖的品牌方代表进行评审,所有候选作品均为本年度 One Show 的金铅笔或类目最佳奖的获奖作品。

今年的 CMO Pencil 的评审为:

  • Fiona Carter, chief brand officer, AT&T

  • Laura Henderson, senior vice president, marketing, Buzzfeed

  • Lisa Holladay, global brand leader, The Ritz Carlton & St. Regis Hotels and Resorts

  • Jackie Jantos, vice president, Brand & Creative, Spotify

  • Sophie Kelly, senior vice president, North America Whiskeys and Tequila Portfolio, Diageo

  • Fernando Machado, global chief marketing officer, Burger King and One Club International Board member

  • Leland Maschmeyer, chief creative officer, Chobani

  • Eric Reynolds, senior vice president, chief marketing officer, Clorox

  • Stephen Tisdalle, chief marketing officer, State Street Global Advisors

  • Todd Waterbury, chief creative officer, Target

「虽然 CMO Pencil 的最终获奖结果并不意外,但是所有评审在评选这一奖项中发表的独特洞察和见解依旧让我感到惊喜。」The One Club 首席执行官Kevin Swanepoel 说,「所有的候选作品都因为卓越的创意和执行所脱颖而出,但是最终评审们将讨论归结为『什么样的作品能让我们今后的五年甚至更久的时间内,仍然让我们惊叹其对行业的启发和对品牌的带来的影响力。』评审们一致认为 Fearless Girl 符合这一标准。」

查看2018 ONE SHOW 国际创意奖完整获奖作品:http://www.oneclub.org/awards/theoneshow/

查看2018 ONE SHOW 国际创意奖 5 月 9 日颁奖典礼获奖名单:oneshow.org/downloads/awards/2018-OneShow-Pencils-Wednesday.pdf.

查看2018 ONE SHOW 国际创意奖5 月 11 日颁奖典礼获奖名单:http://oneshow.org/downloads/awards/2018-OneShow-Pencils-Friday.pdf.

2018 One Show国际创意节

One Show 国际创意节暨纽约创意周是一个汇聚广告创意、创新、及创造性思维的盛大庆典,于每年 5 月的第二个星期在世界广告之都纽约举办。

2018 年 One Show 国际创意节暨纽约创意周于 5 月 7 日开幕,持续至 5 月 11 日。除 One Show 颁奖典礼之外,2018 年国际创意节还包括,ADC 国际设计大奖的颁奖典礼、关注青年创意人的 Young Ones 颁奖典礼、集聚创意领域最知名的意见领袖的创意峰会,以及为来自于广告公司创始人、创意总监等高层领袖限额定制的创意高层论坛。

关于The One Club for Creativity

The One Club for Creativity 是 One Show,ADC 年度设计大奖和纽约创意周的主办方,是全球创意领域最负盛名的非盈利组织。ADC 年度设计大奖嘉奖设计以及相关领域的最佳作品,包括广告,互动和影片。

关于 One Show 国际创意节商务及媒体合作,请联系:Maggie Wang; +89 18602963412; maggie@oneshow.cn

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